Fifth in the What’s Next? Series
Como pequeño empresario, tendrá que llevar muchos sombreros. Perderse en la madriguera de cualquiera de ellos puede hacer descarrilar fácilmente tu día y tu semana.
Recapitulando, estas son las tareas que hay que tener en cuenta a la hora de centrarse en lo que viene después:
- Página web - Boletín de agosto
- Niche- Boletín de septiembre
- Tono, marca, personalidad - Boletín de octubre
- Marketing - Boletín de noviembre
- Social
- Razón social
The last newsletter left you with some homework…Where does your ideal client scroll? Facebook? Instagram? LinkedIn? TikTok?
El primer paso es saber quiénes son tus clientes ideales. ¿Quiénes son? La demografía de tu público influirá en lo que digas, cómo lo digas y dónde lo digas. Sin embargo, esto no significa que no puedas tener un público amplio, sino que tienes que ser coherente en lo que eres y en lo que dices.
Como de costumbre, hay mucho en lo que pensar en esta entrada del blog, pero depende de ti buscar más en función de quién seas y de cuál sea tu nicho. No es una situación para todos los gustos.
Here are some general guidelines to follow but also search further depending on your specific audience. Watch what other coaches post, keep in mind who you are and who your niche is.
- Identify your audience: Who are you trying to reach? Again, think back to your niche; what generation(s) are they in? Speak to them not at them.
- What’s your goal? Promotion? Engagement? Website clicks?
- Build relationships: Engage, engage, engage
- Share and comment on relevant content
- Social calendar (see below)
- Hashtags- yes or no? While hashtags may seem a bit played out, and they’re frequently on the receiving end of jokes in media, they’re still critical for social media.
- Graphics: Do you have the rights to the image? Is the image the correct size? Is it relevant?
What are some differences between the platforms?
- Facebook is casual and focused on connections and community. Don’t be afraid to engage with others. Keep it friendly!
- LinkedIn’s focus is on business and the content shared tends to reflect that. Keep it professional!
- Twitter is rapid-fire conversation between both businesses and individuals, but the character limit means it’s best for shorter posts.
- Instagram is the perfect place to share something visual, this is where those motivational posts can be found. Be sure that’s who you are and that you’re not following another coach’s path or intentions.
- Is video your thing? Try TikTok and/or YouTube. TikTok focuses on short, fun or educational content, while YouTube is best for longer video. You can give tips, toss out some conversation starters for engagement or discuss a relevant coaching topic.
Do’s and Don’ts
DO: Separate your business & personal profiles
DO: Post regularly
DO: Prioritize your networks
DO: Interact and engage your audience
DO: Watch grammar and spelling
DON’T: Be needy
DON’T: Be a spammer
DON’T: Complain
DON’T: Write in all caps
DON’T: Abuse hashtags
DON’T: Recycle posts. Change the image, wording etc
Be sure to always give credit in regards to photos used and posts reshared. And have fun! Show your personality, as a coach that’s what you need your audience to see.
Finally, it goes without saying to handle criticism gracefully. In the era of social media that we’re in, reposts and reshares can spread the word faster than a speeding train!
Wrap up
Social media can be a rabbit hole of information, confusion, knowledge and candy (of sorts). Don’t get lost in it! Schedule time to plan, create and learn. Add the time to your regular calendar and also create a content calendar. This can be handwritten, an online calendar or online social media calendar/planner platform. It doesn’t need to be fancy but you do need to be intentional about a few things:
- Who is your audience/ target?
- What two platforms are they on?
- Do you know how to post to those platforms?
- How many times per week will you be posting to those channels?
- What will you be posting? See what other coaches are doing, What stops you and catches your attention? Do you share characteristics with your intended target? Post at least twice a week NEW content and reshare RELEVANT posts.
- Keep the DO’s and DON’Ts in mind
- Have fun with it, ask your friends and family (people that will be honest with you) for feedback on what you’re posting.
The goal of your social media shouldn’t be to blast out posts. Make it authentic, purposeful and relevant to your target/ audience. Keep it professional and don’t overpost, no one likes a spammer! Being too promotional is the number one reason people will unfollow you on social.
