What's your niche?

The second topic in the series, What’s Next?, may be a question that’s been on your mind since you started thinking about entering the coaching world.

What’s your niche?

  • Who do you want to be as a coach?
  • Who is your ideal client?
  • Who do you NOT want as a client?

If you’re following along in our series, the first topic (task I called it for the sake of accountability) was about your website. The topic covered budget, ease of use, ownership and much more. If you’re new to our newsletter community and missed the first newsletter, reach out to me at advisor@coachingoutofthebox.com and I’ll send it along.

Tasks to consider:

  1. Website- August newsletter
  2. Niche- September newsletter
  3. Tone, branding, personality
  4. Marketing
  5. Social
  6. Business name

What is a niche?
Your niche helps you focus on a path. It also tells your potential clients where you specialize. A clear niche will help you not only focus yourself but also your branding and your message.

What are your options?
There are so many options. And, feel free to look within your own experiences, past and current industries as well as a niche that would have helped you at some point. The options are limitless.

  • Life Coach
  • Business Coach
  • Executive Coach
  • Career Coach
  • Relationship Coach
  • Wellness Coach
  • Success Coach
  • Behavioral Coach

What’s the best choice for me?
This is a topic for you and your coach to discuss. There is no best choice and this isn’t a question that anyone else can answer for you.

Look inwards. What’s important to you? Why do you want to be a coach? Is there a time in your life that you wish you had a thinking partner to work through a challenge or issue? Does it hold meaning for you even now?

Who do you want to be as a coach?
Make a list. Make a vision board. Whatever works for you to bring your thoughts and feelings to the forefront. Find some white space i.e. alone time with no schedule or agenda to think about it.

Who do you not want to be as a coach?
This is equally as important. Sometimes, we know more about what we want to move away from than we do about where we want to go. Crossing off a path will also guide us to where we’re meant to be.

Who do you not want as a client?
No, don’t list Joe who sits next to you because of some past irritation. List characteristics that may be an energy drain for you or are a challenge for you in another way. This is about you and your business, your future and you. The inner you. Who you are and who you want to be AND who you want to have in your life. Who you don’t want as a client is as important as who you don’t want to be as a coach.

Take these questions, and a coffee (or tea whatever brings you peace) and get started finding your niche.

  1. What’s important to you?
  2. What’s really important to you?
  3. Where do you find joy?
  4. Why do you want to be a coach?
  5. Why do you really really want to be a coach?
  6. Has a coach helped you in the past?
  7. Who do you not want to be as a coach?
  8. If you were looking for a coach, what would you be looking for?
  9. Who is your ideal client?
  10. Can your ideal client afford coaching? Is there a market for your niche?
  11. Is there competition in your niche?
  12. Who or what industry do you not want as clients?

Next in the series What’s Next?
Branding: setting your tone and personality and ensure it shines through in EVERYTHING that you do and that you promote.

At Coaching Out Of The Box® we are here to support you. Reach out as you continue on your path!