May 2018 Newsletter

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Rx for Healthcare –
How to Get Startedon a Coaching Program


Coaching is catching on in healthcare and for good reason – organizations are seeing powerful results. In fact, the results are so remarkable they have caught the attention of prominent organizations including the Institute of Coaching, Harvard Medical School & McLean Hospital where we recently presented the findings from some of our groundbreaking work in healthcare.

While many healthcare leaders recognize the benefits that coaching can bring to their organization they get stuck when it comes to determining how the training will be implemented. It can be overwhelming to think about selecting a coaching program and then determining how best to get everyone trained. This can be especially daunting when you have multiple locations and/or a remote workforce.

So how do you bring coaching in to your healthcare organization and have it embedded throughout so that the skills are learned and then practiced in everyday situations? And how do you sustain this?

As with most things in life, there is not a one size fits all approach to bringing coaching in and having it spread throughout the organization. The best approach will depend on many factors. Here are 7 things to consider when deciding which approach is best for your healthcare organization.

  1. How many people are to be trained?
  2. What is the timeframe to complete the training?
  3. Are qualified human resources available to conduct the training?
  4. What are the objectives and desired outcomes of the training?
  5. How serious are the issues the organization is facing?
  6. Is the organization ready to adopt a coaching culture?
  7. What is the budget allotted to training?

Once you’ve answered the questions above it is time to take a closer look at three common approaches to see which best suits the needs and resources of your organization. These are;

  • The External Approach: At least initially, all training is conducted by external trainers.
  • The Blended Approach: In the start-up phase external trainers are utilized to help the organization get a core group of employees trained or to supplement the internal trainers. Eventually the training is transitioned to internal trainers.
  • The In-house Approach: All or most of the training is conducted by qualified and trained internal resources. External resources may be used initially to ‘train the trainers’.

The following table outlines some reasons one approach may be preferred over another. In reviewing this information, it is important to remember that there is no single best approach and often the approach used evolves over time.


My purpose for writing this is to give you a framework for determining which approach is best for your organization and, ultimately, to help you get started. For more on bringing coaching to your healthcare (or any) organization, attend our next webinar. Rx for Healthcare – How to Get Started on a Coaching Program.

Read more about the webinar and register here.


Educational Webinars

Rx for Healthcare – 
How to Get Started on a Coaching Program

What you will learn:

In this webinar we will present case studies from three healthcare organizations. We will walk you through the three different approaches used and results achieved. You’ll also be provided with a framework for helping you determine which approach is best for your organization. Topics to be covered during the webinar include;

  • Different approaches
  • Determining the best approach for your organization
  • Case studies – how others did it
  • Results achieved
  • Time for Q and A

Join us for this free webinar

Wednesday May 16, 2018

11 am Pacific / 2 pm Eastern



Inspiration Station

Change before you have to.”
– Jack Welch

Culture does not change because we desire to change it. Culture changes when the organization is transformed – the culture reflects the realities of people working together every day.”
– Frances Hesselbein


The Business of Coaching

Building a thriving coaching business takes more than just great coaching skills. You also must know how to build a business. For many, this is the hardest part of going out on your own. If you are starting your own coaching business, check out our guide – Making it as a Coach or view our recent webinar Making it as a Coach: Strategies for Success.


Education and Training Courses


Build Core Competencies


5/5/5 Coaching Skills Training Program™
ICF Core Competency Hours: 12

If your 2018 goals include starting a coaching business or using coaching to lead within an organization, you won’t want to miss our 5/5/5 Coaching Skills Training Program™.

During this course participants learn questioning, listening and framing skills. These skills help coaches guide their coachees to new insights, discoveries and breakthroughs that will help them become self-reliant problem solvers and goal achievers. This course provides in-depth learning of core coaching competencies including multiple practice and feedback sessions. Join over 18,000 participants who have gone through this transformational program. Click on the title below to learn more and register.

5/5/5 Coaching Skills Training Program™ – Starts May 7

Coaching Fundamentals Program™
ICF Core Competency Hours: 15

Coaching is catching on. More and more people are turning to coaching because coaching produces results. The performance of individuals, teams and organizations are being transformed when coaching skills are developed, used and become part of the culture. If you are intrigued by what is happening with coaching and want to learn core coaching skills, this fundamentals class is for you.

This is a hands-on class that includes practical techniques for trust building, focused listening, evocative questioning, planning and goal setting. The course includes practice sessions that are reviewed by a professional coach who provides feedback on coaching skills and comprehension of the competencies. You will learn the skills and gain the confidence needed to use them. Click on the course name to learn more and register.

Coaching Fundamentals Program™ – Starts June 6


Advance Your Skills


Personal Groundwork for Coaching Program™
ICF Core Competency Hours: 20

Are you looking to enhance your coaching skills or take your coaching to the next level? Or maybe you need to obtain CCE credits to renew your ICF credential or add to your coach specific training hours.

If any of these apply, check out our Personal Groundwork for Coaching Program™. In this course you will learn advanced coaching skills to help highlight and explore areas that are often at the source of where a coachee becomes stuck, self-defeating or demotivated. You will also learn how to use the accompanying Personal Groundwork for Coaching™ Workbook, a widely-used tool to help coaches move their clients past daily symptoms and into the deeper source of what is getting in their way and preventing them from reaching their goals.

This is a hands-on class. Each week you will work (outside of the classroom) with a different learning partner to coach one another around the concepts covered in the class. Click on the course name to learn more and register.

Personal Groundwork for Coaching Program™ – starts May 8.


Take the Fast Track to Your ICF Credential


Fast Track to ICF Credential – fulfils the educational requirements of obtaining the ICF ACC credential

Develop the skills and set yourself apart by jumping on the Fast Track. Coaching is becoming more and more competitive and yet many coaches have no credential and minimal training. One of the best ways to set yourself apart is to complete the training and earn a coaching credential.

But pursuing your ICF Credential is a big step and commitment. That is why we created the Fast Track to ICF Credential – to streamline the process and make it as convenient as possible.

Benefits of the Fast Track to ICF Credential include;

 FAST TRACK: Takes only 6 months to complete (other programs may take as long as 18 months).

 ROBUST, DISTANCE-BASED LEARNING: We use cutting-edge technology to create an in-person, interactive classroom experience while you participate remotely.

 TOP-NOTCH EDUCATION AND TRAINING: You get world-class instruction from expert coaches with experience in both coaching and teaching.

 FLEXIBLE SCHEDULE: We offer day and evening classes for your convenience, and new classes start throughout the year.

 AFFORDABLE: This program is priced to fit into your budget. Save $495 US / $595 Canada when you register for the package option. Don’t need the package option? You also have the choice of taking separate modules a la carte. We even have a payment plan.

Our next program starts May 7. Click here to view the schedule


Ace the ICF Credential Exam


ICF Coach Knowledge Assessment Prep Class
ICF Core Competency Hours: 9

This course is designed to prepare coaches for the ICF Coach Knowledge Assessment exam which must be successfully completed prior to receiving the International Coach Federation (ICF) ACC Credential.


The course covers ICF Core Competencies and Ethics and Standards plus test taking strategies. This prep class will present several questions each week that mimic the multiple-choice questions you will be asked to answer in the CKA exam. Click the course link below to learn more and register.

ICF CKA Prep Class – Starts May 17


Coaching Resources


We offer many resources on a wide variety of topics to support coaches at all levels. On our website, you can find blog articles, educational videos, webinar recordings and more under Coaching Resources. We are continually updating this section so check back often.

Our coaching guides continue to be very popular and we will be adding to these in 2018. If you haven’t taken advantage of these free resources, you can find them here.

We have a specialization in healthcare and offer several coaching resources that are specific to this industry. Learn more about these resources by clicking on the links below.

Webinars – Visit our webinars page and then scroll down until you find the webinar titles;

  • Coaching in the Healthcare Setting
  • Coaching in Healthcare

Coaching Guides – Visit our Coaching Tools page or click on the links below.


Did you know?

COTBx offers Immersive Coaching Skills Development Programs 
for Organizations

These programs, delivered specifically for your organization, are designed to accelerate learning and uptake. Programs are offered in on-site, virtual and blended formats. Contact us to learn more.



If you have questions about coaching, certification, courses or more, we’d love to hear from you. Click here to schedule 1:1 time with Alison Hendren, CEO and Founder, or fill out our contact form!



We would love to connect with you! Reach out to our team here or call Toll Free, 
1-888-4A-COACH (1-888-422-6224).


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