October 2018

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Taking a Coach Approach to Leadership for Sustainable Change


Sustainable change – we hear this term used a lot but what do we really mean and why is this so important in the world of coaching?

I’ve talked a lot about how the type of work we do, and the way work gets done is changing rapidly. The new work environment requires a way to lead that will produce positive and sustainable results; a leadership approach that is continuously adaptable to internal and external change. Taking a coach approach to leadership is doing all of that and more. It is helping individuals and organizations not only adapt to change but thrive.

Why does the coach approach work so well in today’s environment? The coach approach to leadership is a holistic method that can easily be adapted while at the same time producing desired and sustainable changes. The coach approach to leadership is not a set formula but a flexible and adaptable tool that evolves with the coach, coachee and environment so that the approach and outcomes are never outdated. This new coach approach to leadership can be integrated throughout the organization and sustained for long-lasting positive change.

But, will coaching and the coach approach to leadership remain viable as we move into the next decade? To find the answer, I think one needs to look no further than the trends taking place in leadership.

As leaders and coaches, we must pay attention to trends and predictions to stay relevant. So, let’s start by checking in with some of the leadership authorities and their predictions for leadership of the future. As you read through the list, take notice of the words I’ve highlighted in red. These are their words, not mine, but I couldn’t help noticing what these tell us about how well coaching fits into leadership of the future.

Leadership Trends

Below are what some of the experts are seeing as trends in leadership.[1] Do you see the same trends? Do you see how well coaching fits with leadership of the future?

  • Leaders and their organizations are becoming agiler. As leaders, it’s important to adopt a nimble mindset and culture.
  • Age range in the workforce will continue to expand. With the decrease of age-based seniority, leadership will be taken by the best person for the role and will likely shift frequently in an agile environment.
  • Leaders need to identify and build talent at an increasing rate.
  • Employee engagement will continue to be important in volatile times. Leaders and organizations need to focus on soft skills such as emotional intelligence that have a strong impact on engagement and the effort employees put into communicating.
  • Investing in Human Capital Development. Helping employees thrive in all areas of their lives (not just work), will create more engagement, productivity and overall happier employees.
  • Leadership Empathy. Gen Y and Gen Z talent will continue to leave command-and-control cultures for collaborative workplaces. The ability to understand, relate to and be sensitive to employees, colleagues and communities will be paramount. We will see an even greater emphasis on listening, relating and coaching to drive effective leadership.
  • Focusing on Individual Growth.
  • Having an Objective Outsider. Many companies are great at in-house training and coaching, and there is great value in working in the same environment as your coach or mentor. However, it’s oftentimes difficult to be objective when you are seeing the same people every day. Your perception gets clouded and it becomes hard to be impartial around team challenges or feedback. Having an independent outsider helps all gain clarity.
  • Promoting Continuous Education. As the business landscape persistently grows in competitive intensity, every organizational member must be smarter. Therefore, continuous learning will be at the forefront of management’s agenda to gain and sustain a competitive advantage.

Hopefully you’ve come to the same conclusion that I did – coaching and the coach approach to leadership is well positioned to help organizations and individuals thrive well into the next decade.

In our next FREE webinar we will be discussing this very important topic and supporting you in understanding what is required to take a coach approach to leadership for sustainable change. If you are interested in supporting long-lasting positive change through coaching, be sure to join us.


Educational Webinars

Taking a Coach Approach to Leadership for Sustainable Change

If you are interested in leadership, talent management, thriving in a rapidly changing world or all the above, you’ll want to attend our next free webinar.

Who should attend?

  • New, experienced and future leaders who want to understand how a coach approach to leadership can create positive and sustainable change.
  • Coaches who work with leadership, helping them navigate the changing work environment.

Why should you attend?

Organizations and individuals are being challenged. There is rapid change all around us. Work is changing. The workforce is changing. The model of a leader and a successful organization is evolving. Leaders need tools to navigate these changes.

What you will learn

In this one-hour webinar you will learn what coaching for sustainable change really means and why coaching is one of the most effective and valuable tools for dealing with change. Whether you are new to coaching and the concept of sustainable change or an experienced organization leader this webinar will show you how to make long-lasting and positive impacts through a coach approach. Join us in this interactive webinar to learn:

  • What sustainable change is
  • Why sustainable change is so important in today’s environment
  • How a coach approach to leadership can be easily adapted as organizations and individuals change
  • How a coach approach to leadership can produce sustainable change
  • Time for Q and A

Join us for this free webinar

Wednesday October 17, 2018

11 am Pacific / 2 pm Eastern



The Business of Coaching


Building a thriving coaching business takes more than just great coaching skills. You also must know how to build a business. For many, this is the hardest part of going out on your own. If you are starting your own coaching business, check out our resources just for you.


Guide to Starting Your Coaching Business

Guide to Making it as a Coach


(visit the webinars page, then scroll down to find the title)

Strategies and Tips for Building a Successful Coaching Business

The Business of Coaching: Overcoming the Biggest Challenges

Making it as a Coach: Strategies for Success

Resources Beyond COTBx

ICF’s Business Development Series (BDS) designed to help you build, sustain and expand a successful coaching business. Now it is available through OnDemand access!

Infusionsoft Business Success Blog


Inspiration Station

“The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.” 
– John Maxwell

Everyone thinks of changing the world, but no one thinks of 
changing himself
– Leo Tolstoy


Education and Training Courses


Build Core Competencies


Coaching Fundamentals™

ICF Core Competency Hours: 15

Coaching is catching on. More and more people are turning to coaching because coaching produces results. The performance of individuals, teams and organizations are being transformed when coaching skills are developed, used and become part of the culture. If you are intrigued by what is happening with coaching and want to learn core coaching skills, this fundamentals class is for you.

This is a hands-on class that includes practical techniques for trust building, focused listening, evocative questioning, planning and goal setting. The course includes practice sessions that are reviewed by a professional coach who provides feedback on coaching skills and comprehension of the competencies. You will learn the skills and gain the confidence needed to use them. Click on the course name to learn more and register.

Coaching Fundamentals™ – Starts October 11

Testimonial: Coaching Fundamentals was essential to my growth as a human resources professional. I feel like I have the tools I need to have powerful conversations with the people I work with.



5/5/5 Coaching Skills Training Program™

ICF Core Competency Hours: 12

If your goals include starting a coaching business or using coaching to lead within an organization, you won’t want to miss our 5/5/5 Coaching Skills Training Program™.

During this course participants learn advanced questioning, multidimensional listening and framing skills. Through the simple, intuitive and highly transferable 5/5/5 Coaching Skills™ framework, participants acquire tools to ask powerful questions, listen in a new way, build trust and provide productive feedback. These skills help coaches guide their coachees to new insights, discoveries and breakthroughs that will help them become self-reliant problem solvers and goal achievers. Join over 18,000 participants who have gone through this transformational program. Click on the title below to learn more and register.

5/5/5 Coaching Skills Training Program™ – Starts November 1

Testimonial: I got so much more from the 5/5/5 Coaching Skills Training Program than expected. I thought it would be more theoretical about the basics of coaching, but we delved right into the depth of the most important skills and used them together in a practical way. I gained so much confidence in a short period of time through role playing and receiving feedback from my peers. This was a very inspiring course that has given me new life skills. – Robin R.


Advance Your Skills


Advanced Coaching Skills Practicum

ICF Core Competency Hours: 12

Are you looking to enhance your coaching skills? Take your coaching to the next level? Or maybe you are looking for tools to help you with your biggest coaching challenges. If any of these apply, check out our Advanced Coaching Skills Practicum.

Participants of this program will refine their coaching skills by coaching others and hearing others coach in a virtual classroom overseen and critiqued by an ICF certified professional coach. The environment fosters real-time learning for those doing the coaching and for those observing. Participants in this course;

  • Gain confidence in their ability to coach
  • Hear a variety of styles and methods by hearing others coach
  • Get immediate feedback on their coaching and use of the core coaching skills by an ICF Certified Coach
  • Are challenged to coach at a whole new and higher level in a fun and supportive way
  • Receive coaching tips, techniques and demonstrations from an ICF Certified Coach

Click on the course title to learn more and register.

Advanced Coaching Skills Practicum – Starts October 17

Testimonial: Advanced Coaching Skills Practicum is an action-packed class where you learn coaching by coaching. The facilitator creates a unique and supportive environment where everyone’s improve their coaching skills receiving constructive feedback. ACSP gives you the confidence needed to start building the coaching hours for certification. – Caroline P.


Personal Groundwork for Coaching™

ICF Core Competency Hours: 20

Are you looking to enhance your coaching skills or take your coaching to the next level? Or maybe you need to obtain CCE credits to renew your ICF credential or add to your coach specific training hours. If any of these apply, check out our Personal Groundwork for Coaching™.



In this course you will learn advanced coaching skills to help highlight and explore areas that are often at the source of where a coachee becomes stuck, self-defeating or demotivated. You will also learn how to use the accompanying Personal Groundwork for Coaching Assessment™ Workbook, a widely-used tool to help coaches move their clients past daily symptoms and into the deeper source of what is getting in their way and preventing them from reaching their goals.

This is a hands-on class. Each week you will work (outside of the classroom) with a different learning partner to coach one another around the concepts covered in the class. Click on the course name to learn more and register.

Personal Groundwork for Coaching™ – starts January 8, 2019

Testimonial: This program exceeded my expectations! I walked away with a toolbox of coaching strategies and personally made changes and grew in my own life. It was excellent. – Karen R.


Ace the ICF CKA Exam


ICF Coach Knowledge Assessment Prep Class

ICF Core Competency Hours: 9

This course is designed to prepare coaches for the ICF Coach Knowledge Assessment exam which must be successfully completed prior to receiving the International Coach Federation (ICF) ACC Credential.



The course covers ICF Core Competencies and Ethics and Standards plus test taking strategies. This prep class will present several questions each week that mimic the multiple-choice questions you will be asked to answer in the CKA exam. Click the course link below to learn more and register.

ICF CKA Prep Class – Starts November 12

Testimonial: The Coach Knowledge Assessment preparation was a powerful programme which affirmed the coaching learning I had achieved in my journey with other Coaching out of the Box programmes as well as preparing me for the ICF quiz and demystifying it. On top of this I learned a lot through the wisdom and coaching experience of the facilitator. This is so helpful for anyone aiming for ICF ACC accreditation. – Ian M.


Take the Fast Track to Your ICF Credential


Fast Track to ICF Credential

Fulfils the educational requirements for obtaining the ICF ACC credential

Develop the skills and set yourself apart by jumping on the Fast Track. Coaching is becoming more and more competitive and yet many coaches have no credential and minimal training. One of the best ways to set yourself apart is to complete the training and earn a coaching credential.

But pursuing your ICF Credential is a big step and commitment. That is why we created the Fast Track to ICF Credential – to streamline the process and make it as convenient as possible.

Benefits of the Fast Track to ICF Credential include;

 FAST TRACK: Takes only 6 months to complete (other programs may take as long as 18 months).

 ROBUST, DISTANCE-BASED LEARNING: We use cutting-edge technology to create an in-person, interactive classroom experience while you participate remotely.

 TOP-NOTCH EDUCATION AND TRAINING: You get world-class instruction from expert coaches with experience in both coaching and teaching.

 FLEXIBLE SCHEDULE: We offer day and evening classes for your convenience, and new classes start throughout the year.

 AFFORDABLE: This program is priced to fit into your budget. Save $495 US / $595 CDN when you register for the package option. Don’t need the package option? You also have the choice of taking separate modules a la carte. We even have a payment plan.

Our next program (evening classes) starts November 1. Click here to view the schedule

Testimonial: Coaching Out of the Box® gave me much more than what I expected. After the first couple sessions of FastTrack I was thinking, wow I’ve learned so much already and was really excited about what I would know by the end of the program. It didn’t disappoint, I feel I’m a much better coach and understand coaching in a way that I never imagined I would. Excited about moving people forward with my new found understanding. – Brad W.


Become a Coaching Educator


Train the Trainer for 5/5/5 Coaching Skills Training Program™

ICF Core Competency Hours: 12

You’ve done the training, developed your coaching skills and now you are ready to leverage your expertise. But where do you go from here? If you want to expand your reach, add a new tool to your toolkit and a new source of revenue, this course may be just what you are looking for.



This course prepares you to become licensed to deliver the 5/5/5 Coaching Skills Training Program™. As you go through the course you will gain in-depth knowledge of advanced coaching skills and learn to use your skills in a new and expanded role.

Train the Trainer for 5/5/5 Coaching Skills Program™ – Starts October 2

Testimonial: I really enjoyed the small group training in the Train the Trainer Program. It was a safe space to get questions answered about presenting the 5/5/5 content to others. The teach backs were fun and gave everyone more confidence to get started training. – Carol H.


Coaching Resources

We offer many resources on a wide variety of topics to support coaches at all levels. On our website, you can find blog articles, educational videos, webinar recordings and more under Coaching Resources. We are continually updating this section so check back often.



To make it easier to find what you are looking for we’ve organized the most popular resources by topic. G = Guide and W = Webinar.


The Business of Coaching

Coaching Skills

Leveraging your Coaching Skills

Coaching in Healthcare

Coaching in Organizations


Did you know?

COTBx offers Immersive Coaching Skills Development Programs 
for Organizations

These programs, delivered specifically for your organization, are designed to accelerate learning and uptake. Programs are offered in on-site, virtual and blended formats. Contact us to learn more.




If you have questions about coaching, certification, courses or more, we’d love to hear from you. Click here to schedule 1:1 time with Alison Hendren, CEO and Founder, or fill out our contact form!



We would love to connect with you! Reach out to our team here or call Toll Free, 
1-888-4A-COACH (1-888-422-6224).

Join Us!

Space is limited – reserve your seat today!
1 CCE for attending