→ THE NEED. The type of work being performed and the way that works gets done has changed. We have moved from routine, repetitive measurable work, to work that involves critical thinking, analysis, and creativity. The old ways of managing and leading are not effective in today’s environment. What is more effective for this environment is competency in soft skills, i.e. coaching. Managers, leaders, and their teams are seeking these skills.
→ A CHANGE IN CORPORATE CULTURE. Companies that once provided coaching only to C-suite executives now offer it to middle managers and throughout the organization.
→ RESULTS. Surveys, as well as anecdotal information, demonstrate coaching works. In an independent global survey released in 2016 by the ICF, 85 percent of respondents who had been in a coaching relationship said they were somewhat or very satisfied.
→ RELATIVELY LOW BARRIER TO ENTRY. The industry is not regulated and there is no requirement that one attains a certain level of training or education prior to becoming a coach. Note: This is also one of the challenges faced by new and experienced coaches – how to establish credibility and set yourself apart. |
