April 2017 Newsletter

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Making it as a Coach: Strategies for Success


The professional coaching industry is growing rapidly, creating new opportunities as well as challenges for both new and experienced coaches.

Here are just a few impressive statistics to illustrate the growth and size of this industry.

  • In 2012 the ICF estimated that there were 41,300 active coaches worldwide who generated nearly $2 billion in annual revenue. This number has increased to 53,300 professional coach practitioners worldwide.
  • In 2014 IBISWorld, a research organization, reported that coaching is a $1 billion industry in the U.S. alone.
  • In the last ten years, membership of the International Coach Federation has more than tripled.

Experts suggest there are several key factors that have led to the explosive growth of coaching. Each provides opportunities as well as some challenges to Making it as a Coach. Key factors contributing to the growth of coaching include;

  • The need. The type of work being performed and the way that work gets done have changed. We have moved from routine, repetitive measurable work, to work that involves critical thinking, analysis and creativity. The old ways of managing and leading are not effective in today’s environment. What is more effective for this environment is competency in soft skills, i.e. coaching. Managers, leaders and their teams are seeking these skills.
  • A change in corporate culture. Companies that once provided coaching only to C-suite executives now offer it to middle managers and throughout the organization.
  • Results. Surveys as well as anecdotal information demonstrates coaching works. In an independent global survey released last year by the ICF, 85 percent of respondents who had been in a coaching relationship said they were somewhat or very satisfied.
  • Relatively low barrier to entry. The industry is not regulated and there is no requirement that one attains a certain level of training or education prior to becoming a coach. Note: This is also one of the challenges faced by new and experienced coaches – how to establish credibility and set yourself apart.

So, with a growing industry that presents many opportunities as well as a few challenges, what does it take to Make it as a Coach? Hint: It is more than just good coaching skills. Yes, it is important to get quality training, to develop good coaching skills and gain confidence. But success as a coach goes much further.

In an organization, success is not just about good coaching skills but also doing the work yourself and being a coaching role model. As coaches, we need clear objectives and goals. We need a clear path on how we will achieve our goals and we need to understand what is holding us back. People are drawn to those who exhibit the attributes they are seeking so it is important that we get our house in order first.

As a solopreneur, Making it as a Coach is not only about excellence in coaching skills but setting up and managing a business. This includes business development, marketing, operations and finance. It is important to have a plan on how you will manage your business in addition to coaching your clients.

So, what are the keys to Making it as a Coach? We will explore this topic further during our next free webinar. During this webinar, you will learn what is required to Make it as a Coach and specific strategies for success. Topics that will be covered;

  • Credentialing – is it needed and what are the requirements
  • What attributes clients look for in a coach
  • Strategies for Success including;
    o Tips for Making it as a Coach within an organization
    o Tips for Making it as a Coach as a solopreneur
    o How to set yourself apart from the competition


Webinar: Making it as a Coach –
Going Beyond Coaching Skills

You’ve got the desire, training and maybe even credentials to be a coach. But how do you leverage those to really Make it as a Coach?

Excellent coaching skills are a great start but that doesn’t guarantee success. In this free webinar, we’ll go behind the scenes to uncover what it really takes to Make it as a Coach including practical strategies for success. We’ve created this webinar to help you get ahead of the curve, set yourself apart and set yourself up for success. Topics we will cover include;

  • Credentialing – is it needed and what are the requirements
  • What attributes clients look for in a coach
  • Strategies for Success including;
    o Tips for Making it as a Coach within an organization
    o Tips for Making it as a Coach as a solopreneur
    o How to set yourself apart from the competition
  • Plenty of time for Q and A

Join us for this Free Webinar

Wednesday April 19, 2017

11 am Pacific / 2 pm Eastern



Get a fresh start – Registration for Spring Courses Now Open

Here we are – spring at last. The season of new beginnings, fresh starts and, hopefully, warm sunny days. Get a fresh start on your coach education by getting into one of our spring courses. Here is what is coming up soon.

For Experienced & Ready to Advance Skills

Are you an experienced coach looking to add to your skills and toolkit? You’ll want to take a close look at;

Personal Groundwork for Coaching™ – Starts April 12

Advanced Coaching Skills Practicum – Starts April 18

Ready to Pursue Certification

Includes all courses needed for ICF credential in just 6 months.

Fast Track to ICF Credential – Starts April 26

New to Coaching

Are you relatively new to coaching and looking to build a coaching skills foundation? Then you’ll want to check out Coaching Fundamentals™ or 5/5/5 Coaching Skills™

Coaching Fundamentals™ – Starts April 26

5/5/5 Coaching Skills™ – Starts May 1

Click on the course name to view more details and register.


Making it as a Coach

This month we are focusing on Making it as a Coach. Here are a few tips we’ve found particularly useful.

  • Do the work yourself, first
  • Leverage your strengths
  • Invest in education
  • Capitalize on your current position
  • Determine what makes you unique and how you will tell that story

Want more tips, don’t forget to join our webinar and check out our Video – Making it as a Coach.



Coach Resource Corner

We provide many resources to support coaches at all levels. On our website, you can find blog articles, educational videos, webinar recordings and more under Coaching Resources. We are continually updating this section so check back often. Recently added (and available for download):

  • Becoming a Coaching Educator
  • Determining the Impact of a Coaching Skills Development Program in the Healthcare Setting
  • Guide to Coach Certification
  • Personal Groundwork for Coaching Assessment


Did you know?

COTBx offers Immersive Coaching Skills Development Programs
for Organizations

These programs, delivered specifically for your organization, are designed to accelerate learning and uptake. Programs are offered in on-site, virtual and blended formats. Contact us to learn more.



If you have questions about coaching, certification, courses or more, we’d love to hear from you. Click here to schedule 1:1 time with Alison Hendren, CEO and Founder, or fill out our contact form!




Join the Conversation

We’ve created two special groups on LinkedIn to bring like-minded people together. These groups are designed to facilitate dialogue, discussion, insightful and provocative questions and information that supports, educates and contributes to coach-like conversations for everyone. Join our general coaching group or join our healthcare focused group. Be a part of the coaching conversation!


We would love to connect with you! Reach out to our team here or call Toll Free,
1-888-4A-COACH (1-888-422-6224).


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