In this interactive workshop, you’ll discover how to use a coach-informed approach to sales, a method that helps you uncover what truly matters to your clients, build trust, and make your conversations more effective and natural.
You’ll walk away with two practical, high-leverage communication techniques that you can apply immediately to increase your sales, without working harder.
Together, we’ll explore the core tools coaches use to help others gain clarity, shift perspectives, and take meaningful action, and apply them to sales in a fun, safe, and collaborative space.
Yedda Stancil is an executive coach, business strategist, and the Chief Growth Officer at the International Coaching Group (ICG). With over 20 years of experience across leadership, consulting, and transformation, she brings a people-first, results-driven lens to the future of sales.
Yedda is an ICF-certified Professional Coach (PCC) and graduate of ICG’s Fast Track to ICF Credential program. She has helped teams across industries rethink how they lead, connect, and grow, using coaching principles to drive both relationships and results.
As an Enrollment Coach at ICG, she’s known for helping aspiring coaches feel confident, clear, and supported on their journey. Her expertise lies in creating powerful learning environments rooted in trust, curiosity, and psychological safety.
Whether she’s guiding teams or future coaches, Yedda leads with heart, and helps others do the same.