Business Builder Essentials for Coaches

Learn proven strategies and how to leverage your experience into building your coaching business. Join Susan Merli, PCC, MACP, RP (Q), CEBS, as she expertly shares her wealth of knowledge and years of successful business building practices; enroll now.

Professional woman sits at her desktop computer smiling at her monitor.

Start date: Tuesday, September 3, 2024
Duration: 6 Weeks
Time: 9:30-11 am Pacific / 12:30-2 pm Eastern

Learn the basics to establish your successful coaching business

  • Discover what may be holding you back and how to shift your mindset about success and prosperity
  • The basics of establishing your coaching business
  • Marketing and getting your first clients
  • Tools and resources to run and support your coaching business
  • Knowledge and experience from a successful external coach

Turn your passion into profit!

Course Overview

Start Date: Tuesday, September 3, 2024
Duration: 6 Weeks

Time: 9:30-11 am Pacific / 12:30-2 pm Eastern

PRICE: $995 CAD / $795 USD

The 6-week Business Builder Essentials for Coaches course introduces the fundamental components of launching an external coaching business and is led by ICF Certified Coaches who also have extensive business-building experience. Focusing on the start-up phase of business development, participants will learn about the Six Ps of Business Building for success: Purpose, Psychology, Preparation, Product, Process, and Presence, and will graduate with a tangible plan in place to launch their coaching practice. 

All participants will also be paired with a mentor coach to help navigate the challenges of an entrepreneurial journey and help them seize new opportunities while in the start-up phase; because learning doesn’t end in the classroom! Coaching is an evolving practice and we’re here to help you every step of the way. Launch your coaching career with confidence, and a clear plan and strategies already in place for success, so you can help your clients’ find theirs. 

Key Skills Covered

  • Understanding the coaching industry
    Learning business building basics
  • Conducting market research, strategic planning, and a SWOT analysis
  • Determining your coaching niche, your target audience, service offerings, and client onboarding
  • Exploring professional branding and how to market yourself as a coach


Benefits of Participating

  • Learn how to launch a small business with greater confidence
  • Develop a coaching bio, a coaching contract, and a client onboarding plan
  • Establish better time management and business mastery habits
  • Explore tools and resources to support your small business venture.
BBP Road Map infographic

Course Creator & Facilitator: Susan Merli, PCC, MACP, RP (Q), CEBS

With a 24-year career in financial services, Susan leverages her experience in Human Resources, Talent Management, Marketing, Learning and Development, Small to Mid-Market Entrepreneurship, Productivity, Mindfulness, and Disability Management to enhance this program.

Susan helps leaders and entrepreneurs break through limiting beliefs and build successful careers. With over 2000 hours of direct client coaching experience, Susan has helped hundreds of clients find their way forward to actioning transformative outcomes.

With a decade of experience running her own private practice – Authentika Consulting Inc. – as a professional certified coach and leadership trainer in Waterloo, Ontario, she knows what it takes to create a thriving business. She understands that strategy, focus, and self-awareness are fueled by a growth mindset.

When not helping clients launch their small business, she works with leaders in the public and private sectors to identify goals and harness methods for attaining their personal and professional potential.

She is an alumnus of Wilfrid Laurier University and holds a Master of Arts in Counselling Psychology degree. Susan is a Registered Psychotherapist (Q) in the province of Ontario.

Additionally, Susan is a member in good standing with the International Coach Federation and holds certifications as a professional certified coach (PCC) and as a Vedic Educator, certified to teach Ayurveda, Meditation, and Yoga from the Chopra Center for Well-Being in California. She is an internationally accredited advanced assessment practitioner and evidence-based coach. She also holds the Certified Employee Benefits Specialist Designation.

Additionally, she is a Certified Diversity Coach, a mentor coach and coach faculty for the International Coaching Group, a Certified Virtual Presenter, and a former TV Talk Show and Radio Show host.

What our students are saying about the program

Join Us!

Space is limited – reserve your seat today!
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