Fifth in the What's Next? Series

As a small business you will be wearing many hats. Getting lost in the rabbit hole of any one of them can easily derail your day and your week.

To recap, here are the tasks to consider when focusing on what's next:

Website- August newsletter
Niche- September newsletter
Tone, branding, personality- October newsletter
Marketing - November newsletter
Social
Business name

The last newsletter left you with some homework…Where does your ideal client scroll? Facebook? Instagram? LinkedIn? TikTok?

First step is knowing who your ideal clients are. Who are they? The demographics of your audience will influence what you say, how you say it and where you say it. However, this doesn’t mean that you can’t have a broad audience, just that you need to be consistent in who you are and what you say.

As usual, there is a lot to think about in this blog post but it's up to you to search further depending on who you are and who your niche is. It's not a cookie cutter situation.

Marketing

Where to start, budgeting, social or print, and word of mouth.

At this point of our series, What's Next?, we’ve discussed your website, niche, as well as tone and branding. Marketing is next on our list.

Tasks to consider when focusing on what's next:

Website- August newsletter
Niche- September newsletter
Tone, branding, personality- October newsletter
Marketing
Social
Business name

This can seem like an overwhelming task. Before you dive in, break down your goals and plans.

What is the purpose of your marketing?
How is your marketing plan aligned with your purpose?
Who is your prime audience/ client?
How much time do you want to spend on marketing?

Tone, Branding and Personality

If you’ve been following along in our What’s Next? Series, you’ll have considered your website (nuts and bolts not actual design completion) as well as your niche. We’ve covered both of these in our August and September newsletters, and both are posted on our website blog page.

Tasks to consider when focusing on what's next:

Website- August newsletter
Niche- September newsletter
Tone, branding, personality
Marketing
Social
Business name

You may feel that marketing is the next step. But before that, you’ll need to know the intent behind your words, how to convey who you are and who you aren’t to your potential clients.

Tone, branding and personality.

Why are they important?
Which comes first?
What is affected by your decisions?
Where to start?