Marketing

Where to start, budgeting, social or print, and word of mouth.

At this point of our series, What’s Next?, we’ve discussed your website, niche, as well as tone and branding. Marketing is next on our list.

Tasks to consider when focusing on what’s next:

Website- August newsletter
Niche- September newsletter
Tone, branding, personality- October newsletter
Marketing
Social
Business name

This can seem like an overwhelming task. Before you dive in, break down your goals and plans.

What is the purpose of your marketing?
How is your marketing plan aligned with your purpose?
Who is your prime audience/ client?
How much time do you want to spend on marketing?

 
Tone, Branding and Personality

If you’ve been following along in our What’s Next? Series, you’ll have considered your website (nuts and bolts not actual design completion) as well as your niche. We’ve covered both of these in our August and September newsletters, and both are posted on our website blog page.

Tasks to consider when focusing on what’s next:

Website- August newsletter
Niche- September newsletter
Tone, branding, personality
Marketing
Social
Business name

You may feel that marketing is the next step. But before that, you’ll need to know the intent behind your words, how to convey who you are and who you aren’t to your potential clients.

Tone, branding and personality.

Why are they important?
Which comes first?
What is affected by your decisions?
Where to start?

People have been quietly quitting for years, just without the trendy term. Whether they’re looking for a new job, are struggling with their career path or with unacceptable expectations; quietly quitting isn’t new.

What is new, or at least more in the forefront, is searching for meaning and better work-life boundaries. The pandemic has increased our stress and led to higher rates of burnout in most job sectors.

Then enters remote working, showing us different ways of working that also allows us to enjoy some personal time and flexibility.

Do a quick Google search and you’ll find articles and opinions from McKinsey to any news publication you follow. Rethinking and rejecting, hustling and quitting…in comes the passion economy. Where you do more of what you love. Regain control. Plan your life on your terms.

The second topic in the series, What’s Next?, may be a question that’s been on your mind since you started thinking about entering the coaching world.

What’s your niche?

Who do you want to be as a coach?
Who is your ideal client?
Who do you NOT want as a client?

If you’re following along in our series, the first topic (task I called it for the sake of accountability) was about your website. The topic covered budget, ease of use, ownership and much more. If you’re new to our newsletter community and missed the first newsletter, reach out to me at [email protected] and I’ll send it along.

Tasks to consider:

Website- August newsletter
Niche- September newsletter
Tone, branding, personality
Marketing
Social
Business name

What is a niche?
Your niche helps you focus on a path. It also tells your potential clients where you specialize. A clear niche will help you not only focus yourself but also your branding and your message.