How exciting it is that coaches are everywhere these days. Organizations are incorporating coaching cultures and there are several coaching hashtags now, such as: #coachingcommunity #coachingculture #coachingjourney #coachingworks #coachingskills #coachingmindset #coaching #coachingtips #coach #coachtraining
#coachingrofessionals #coachingbusiness #coachinglife #coachingprogram #coachingonline and the list goes on!
What does this coaching trend mean? We believe it means the Coaching industry is at a tipping point where certifications and credentials have become necessary and required to meet demand, and Coaching Out of the Box® is at the forefront of supporting ICF-accredited coach education programs to those who are seeking an ICF Credential.
For almost 37 years, Coaching Out of the Box® has been “Committed to Excellence”(The Business Insider) in coach education, providing world-class coach education programs and courses that are fully accredited by the International Coaching Federation (ICF). We are also committed to providing thought-leadership information and insight that is timely, topical, and relevant to those of you who are new to the coaching profession, are seasoned coaches, and those of you who are just starting out on your journey to acquire coaching skills, training and/or attaining a coaching credential. Accordingly, today’s article is not written by anyone here at Coaching Out of the Box® but rather we share with you the words of a former student who, like so many, has chosen to embark on our Fast Track to ICF Credential program as well as our popular Certified Diversity Coach Program. On behalf of the Coaching Out of the Box® team, it gives me great pleasure to share the following from Beate Trost, ACC and founder of Cookies and Tea(mycoachingcollective.com):
Some of the most notable questions we receive from our students who are on their coach-education journey, are “Will acquiring an International Coach Federation(ICF) credential really make a difference in my coaching career?” It is a legitimate question, worthy of exploration. One might also ask, “Why obtain a coaching credential when a license in this profession is not required by law?”Again, this is another great question, and based upon our experiences here at The International Coaching Group, Inc., dba Coaching Out of the Box®, we believe the following adequately and thoughtfully answers these questions for all aspiring and current coaches – especially those who are committed to the profession.
The global Coaching Trend continues to grow, so Ellie Tava, our Director of Sales, sat down with Pablo Leites, CEO of the International Coaching Group, Inc. dba Coaching Out of The Box® to ask him "why is coaching so popular and how is Coaching Out of The Box® meeting the global coaching education demands of today and in the future?” They also talk about where he sees coaching education trends in five years. Read on to learn a little more about Pablo – his mission and his passion.
Be Positive is Healthier.
Here is a little challenge from your coach. Make 2023 the year of positive health. Take the P-Pill twice a day.
The P-Pill stimulates you to consciously, purposely even, seek to get the medicinal benefits of observing the positive in every moment you are in. Right now! and every now!
You already know positive thoughts change your body chemistry. So why not manufacture the drug for yourself? Set an intention to observe the tangible positive things that actually occur in as many moments as you can each day. Consciously note what is positive, what is working, and what is real. Like right now. Of all the things that are happening around you and to you, what is good about this moment you and I have together?
After great effort and hard work, we're very excited and proud to announce that Coaching Out of the Box® has been approved as a Level 1 International Coaching Federation (ICF) Accredited Coaching Education Provider.
The ICF provides Coaching Education Accreditation to Coach Education providers. ICF-accredited education organizations must complete a rigorous review process and demonstrate that their curriculum and the organization align with the ICF Core Competencies and Code of Ethics and meets the highest industry standards.
How does this benefit you? Before our Level 1 accreditation, students that went through the Coaching Out Of The Box® Fast Track to ICF Credential program were only awarded 68 hours of ICF-accredited coach-specific education. Now they get 116.9!
Sixth in the What's Next? Series
Business name, the last in our series of What’s Next? but definitely not the least important task. Niche, tone, branding, marketing, social…all are important and over the course of the last few months, we’ve looked at each individually.
To recap, here are the tasks to consider when focusing on what's next in starting your business:
Website- August newsletter Niche- September newsletter Tone, branding, personality- October newsletter Marketing - November newsletter Social - December newsletter
Business name
As a small business you will be wearing many hats. Getting lost in the rabbit hole of any one of them can easily derail your day and your week.
To recap, here are the tasks to consider when focusing on what's next:
Website- August newsletter Niche- September newsletter Tone, branding, personality- October newsletter Marketing - November newsletter
Social
Business name
The last newsletter left you with some homework…Where does your ideal client scroll? Facebook? Instagram? LinkedIn? TikTok?
First step is knowing who your ideal clients are. Who are they? The demographics of your audience will influence what you say, how you say it and where you say it. However, this doesn’t mean that you can’t have a broad audience, just that you need to be consistent in who you are and what you say.
As usual, there is a lot to think about in this blog post but it's up to you to search further depending on who you are and who your niche is. It's not a cookie cutter situation.
Where to start, budgeting, social or print, and word of mouth.
At this point of our series, What's Next?,we’ve discussed your website, niche, as well as tone and branding. Marketing is next on our list.
Tasks to consider when focusing on what's next:
Website- August newsletter Niche- September newsletter Tone, branding, personality- October newsletter
Marketing
Social
Business name
This can seem like an overwhelming task. Before you dive in, break down your goals and plans.
What is the purpose of your marketing?
How is your marketing plan aligned with your purpose?
Who is your prime audience/ client?
How much time do you want to spend on marketing?