Buckle up, this topic deals with a particularly prickly challenge –coaching the uncoachable. Let’s get to the point: The notion that some people are uncoachable goes against our grain. We prefer to think that everyone can be coached –if we just know the right approach!

How exciting it is that coaches are everywhere these days. Organizations are incorporating coaching cultures and there are several coaching hashtags now, such as: #coachingcommunity #coachingculture #coachingjourney #coachingworks #coachingskills #coachingmindset #coaching #coachingtips #coach #coachtraining
#coachingrofessionals #coachingbusiness #coachinglife #coachingprogram #coachingonline and the list goes on!

What does this coaching trend mean? We believe it means the Coaching industry is at a tipping point where certifications and credentials have become necessary and required to meet demand, and Coaching Out of the Box® is at the forefront of supporting ICF-accredited coach education programs to those who are seeking an ICF Credential.

For almost 37 years, Coaching Out of the Box® has been “Committed to Excellence” (The Business Insider) in coach education, providing world-class coach education programs and courses that are fully accredited by the International Coaching Federation (ICF). We are also committed to providing thought-leadership information and insight that is timely, topical, and relevant to those of you who are new to the coaching profession, are seasoned coaches, and those of you who are just starting out on your journey to acquire coaching skills, training and/or attaining a coaching credential. Accordingly, today’s article is not written by anyone here at Coaching Out of the Box® but rather we share with you the words of a former student who, like so many, has chosen to embark on our Fast Track to ICF Credential program as well as our popular Certified Diversity Coach Program. On behalf of the Coaching Out of the Box® team, it gives me great pleasure to share the following from Beate Trost, ACC and founder of Cookies and Tea (mycoachingcollective.com):

Some of the most notable questions we receive from our students who are on their coach-education journey, are “Will acquiring an International Coach Federation (ICF) credential really make a difference in my coaching career?” It is a legitimate question, worthy of exploration. One might also ask, “Why obtain a coaching credential when a license in this profession is not required by law?” Again, this is another great question, and based upon our experiences here at The International Coaching Group, Inc., dba Coaching Out of the Box®, we believe the following adequately and thoughtfully answers these questions for all aspiring and current coaches – especially those who are committed to the profession.

 
Sixth in the What’s Next? Series
Business name, the last in our series of What’s Next? but definitely not the least important task. Niche, tone, branding, marketing, social…all are important and over the course of the last few months, we’ve looked at each individually.

To recap, here are the tasks to consider when focusing on what’s next in starting your business:

Website- August newsletter
Niche- September newsletter
Tone, branding, personality- October newsletter
Marketing – November newsletter
Social – December newsletter
Business name

 
Fifth in the What’s Next? Series

As a small business you will be wearing many hats. Getting lost in the rabbit hole of any one of them can easily derail your day and your week.

To recap, here are the tasks to consider when focusing on what’s next:

Website- August newsletter
Niche- September newsletter
Tone, branding, personality- October newsletter
Marketing – November newsletter
Social
Business name

The last newsletter left you with some homework…Where does your ideal client scroll? Facebook? Instagram? LinkedIn? TikTok?

First step is knowing who your ideal clients are. Who are they? The demographics of your audience will influence what you say, how you say it and where you say it. However, this doesn’t mean that you can’t have a broad audience, just that you need to be consistent in who you are and what you say.

As usual, there is a lot to think about in this blog post but it’s up to you to search further depending on who you are and who your niche is. It’s not a cookie cutter situation.

Marketing

Where to start, budgeting, social or print, and word of mouth.

At this point of our series, What’s Next?, we’ve discussed your website, niche, as well as tone and branding. Marketing is next on our list.

Tasks to consider when focusing on what’s next:

Website- August newsletter
Niche- September newsletter
Tone, branding, personality- October newsletter
Marketing
Social
Business name

This can seem like an overwhelming task. Before you dive in, break down your goals and plans.

What is the purpose of your marketing?
How is your marketing plan aligned with your purpose?
Who is your prime audience/ client?
How much time do you want to spend on marketing?

 
Tone, Branding and Personality

If you’ve been following along in our What’s Next? Series, you’ll have considered your website (nuts and bolts not actual design completion) as well as your niche. We’ve covered both of these in our August and September newsletters, and both are posted on our website blog page.

Tasks to consider when focusing on what’s next:

Website- August newsletter
Niche- September newsletter
Tone, branding, personality
Marketing
Social
Business name

You may feel that marketing is the next step. But before that, you’ll need to know the intent behind your words, how to convey who you are and who you aren’t to your potential clients.

Tone, branding and personality.

Why are they important?
Which comes first?
What is affected by your decisions?
Where to start?

People have been quietly quitting for years, just without the trendy term. Whether they’re looking for a new job, are struggling with their career path or with unacceptable expectations; quietly quitting isn’t new.

What is new, or at least more in the forefront, is searching for meaning and better work-life boundaries. The pandemic has increased our stress and led to higher rates of burnout in most job sectors.

Then enters remote working, showing us different ways of working that also allows us to enjoy some personal time and flexibility.

Do a quick Google search and you’ll find articles and opinions from McKinsey to any news publication you follow. Rethinking and rejecting, hustling and quitting…in comes the passion economy. Where you do more of what you love. Regain control. Plan your life on your terms.

The second topic in the series, What’s Next?, may be a question that’s been on your mind since you started thinking about entering the coaching world.

What’s your niche?

Who do you want to be as a coach?
Who is your ideal client?
Who do you NOT want as a client?

If you’re following along in our series, the first topic (task I called it for the sake of accountability) was about your website. The topic covered budget, ease of use, ownership and much more. If you’re new to our newsletter community and missed the first newsletter, reach out to me at advisor@coachingoutofthebox.com and I’ll send it along.

Tasks to consider:

Website- August newsletter
Niche- September newsletter
Tone, branding, personality
Marketing
Social
Business name

What is a niche?
Your niche helps you focus on a path. It also tells your potential clients where you specialize. A clear niche will help you not only focus yourself but also your branding and your message.